About Us

PHRINE, the last part of the word ''Epinephrine'' a.k.a. adrenaline.

 

This streetwear brand is all about the creative and thrillseeker lifestyle which is a reflection of the life of the creator and owner; Bram van Beveren (picture on the left).

 

A bit about myself and why I created Phrine:

 

A couple of years ago I started to get into streetwear and because I've always kept myself busy with creative stuff like drawing, styling and designing I really wanted to combine these things to see if I could make it work without any fashion world experience or connections. 

 

Because I knew a lot of people like my lifestyle and the stuff I get inspired by like art, graffiti, nature, animals, adventure, the 4 seasons, culture, dope sports, hiphop, music, urban exploring and alot of other shit, I decided that it would be a good choice to reflect Phrine on the same things to keep it real and stay true to what I live.

 

I run Phrine by myself which means that I do everything on the creative and marketing aspect of the brand. Also the heat pressing of the designs and graphics and sewing of the emblems/patches on the gear is done by me. The only thing that I have to let someone else do is the detailed multicolor embroideries because the machines are very expensive sadly.

 

Also a very huge shoutout to all my friends who help Phrine by modeling, promoting and rocking the gear alot!

 

 

Anyway, since the start of Phrine (March 2017) I've found out that the streetwear world is a very hard place to run a business but because of the amazing reactions and feedback I get I won't quit very soon and continue to make some dope gear for you guys!

 

If you have any more questions about Phrine or me you can always contact me via the contact page!

 

 

Peace


epinephrine

or epinephrin

 

[ep-uh-nef-rin, -reen]

 

noun

  1. Biochemistry. a hormone secreted by the adrenal medulla upon stimulation by the central nervous system in response to stress, as anger or fear, and acting to increase heart rate, blood pressure, cardiac output, and carbohydrate metabolism.
  2. Pharmacology. a commercial form of this substance, extracted fromthe adrenal glands of sheep and cattle, or synthesized: used chiefly as a heart stimulant, to constrict the blood vessels, and to relax the bronchi in asthma. 

Also called adrenaline.