PHRINE, the last part of the word ''Epinephrine'' a.k.a. adrenaline.
This streetwear brand is all about the creative and thrillseeker lifestyle which is a reflection of the life of the creator and owner; Bram van Beveren (picture on the left).
A bit about myself and why I created Phrine:
A couple of years ago I started to get into streetwear and because I've always kept myself busy with creative stuff like drawing, styling and designing I really wanted to combine these things to see if I could make it work without any fashion world experience or connections.
Because I knew a lot of people like my lifestyle and the stuff I get inspired by like art, graffiti, nature, animals, adventure, the 4 seasons, culture, dope sports, hiphop, music, urban exploring and alot of other shit, I decided that it would be a good choice to reflect Phrine on the same things to keep it real and stay true to what I live.
I run Phrine by myself which means that I do everything on the creative and marketing aspect of the brand. Also the heat pressing of the designs and graphics and sewing of the emblems/patches on the gear is done by me. The only thing that I have to let someone else do is the detailed multicolor embroideries because the machines are very expensive sadly.
Also a very huge shoutout to all my friends who help Phrine by modeling, promoting and rocking the gear alot!
Anyway, since the start of Phrine (March 2017) I've found out that the streetwear world is a very hard place to run a business but because of the amazing reactions and feedback I get I won't quit very soon and continue to make some dope gear for you guys!
If you have any more questions about Phrine or me you can always contact me via the contact page!
Also called adrenaline.